| # READERSHIP Mean Time Spent with Magazine: 103 minutes Read 3 out of 4 Issues: 97% Source: Subscriber Study 2009 # ACTIVE, ENGAGED AND INFLUENTIAL READERS Our Readers Spent an Average of 37 days Annually Engaged in Their Sports: 17 Days Fishing (freshwater) in the Past 12 Months 20 Days Hunting in the Past 12 Months 77% have given advice to an average of 5.5 people on fishing (freshwater) equipment. 81% have given advice to an average of 4.1 people on hunting equipment. They spent $431M on hunting and fishing equipment in the past 12 months. Sources: MRI Doublebase 2009; Subscriber Study 2009 |

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