| # DEMOGRAPHICS
Total Adults | 9,666,000
Median Age | 45
Att/Graduated College | 46%
Employed | 70%
Served in Armed Forces | 30%
With Kids | 40%
Median HHI | $57,649
Total Men | 7,979,000
Male | 83%
Men 18-24 | 8%
Men 25-34 | 14%
Men 35-44 | 19%
Men 45-54 | 17%
Men 55-64 | 14%
Men 65+ | 11%
Source: MRI Doublebase 2009, Subscriber Study 2009
# CIRCULATION
2010 Rate Base | 1,250,000
Paid | 100%
% Subscription copies | 98%
% Newsstand copies | 2%
County Coverage:
A | 22%
B | 31%
C | 20%
D | 27%
Source: ABC, June 2009

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