| # NATIONAL DISPLAY ADVERTISING RATES $ GROSS OPEN RATES PER PAGE Rate Base: 1,250,000, Effective January 1, 2010
4/Color | 1x |  | Black & White
Full Page | $115,800 |  | Full Page | $92,700
2/3 Page | $96,700 |  | 2/3 Page | $77,300
1/2 Page | $75,300 |  | 1/2 Page | $60,300
1/3 Page | $52,100 |  | 1/3 Page | $41,600
2/Color |  | Covers
Full Page | $100,800 |  | Cover 2 | $133,300
2/3 Page | $84,000 |  | Cover 3 | $127,400
1/2 Page | $65,600 |  | Cover 4 | $150,600
1/3 Page | $45,300 |
Bleed: Available on all ROB units one-third page or larger; add 10% to gross rate. No charge for gutter bleed on two facing pages. Click here for Classified Rates |

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