READERSHIP

Mean Time Spent with Magazine: 103 minutes
Read 3 out of 4 Issues: 97%

Source: Subscriber Study 2009

ACTIVE, ENGAGED AND INFLUENTIAL READERS

Our Readers Spent an Average of 37 days Annually Engaged in Their Sports:

17 Days Fishing (freshwater) in the Past 12 Months
20 Days Hunting in the Past 12 Months

77% have given advice to an average of 5.5 people on fishing (freshwater) equipment.
81% have given advice to an average of 4.1 people on hunting equipment.
They spent $431M on hunting and fishing equipment in the past 12 months.

Sources: MRI Doublebase 2009; Subscriber Study 2009



	READERSHIP Mean Time Spent with Magazine: 103 minutes Read 3 out of 4 Issues: 97% Source: Subscriber Study 2009 ACTIVE, ENGAGED AND INFLUENTIAL READERS Our Readers Spent an Average of 37 days Annually Engaged in Their Sports: 17 Days Fishing (freshwater) in the Past 12 Months 20 Days Hunting in the Past 12 Months 77% have given advice to an average of 5.5 people on fishing (freshwater) equipment. 81% have given advice to an average of 4.1 people on hunting equipment. They spent $431M on hunting and fishing equipment in the past 12 months. Sources: MRI Doublebase 2009; Subscriber Study 2009