| # DEMOGRAPHICS
Total Adults | 5,578,000
Median Age | 44
Att/Graduated College | 48%
Employed | 71%
Served in Armed Forces | 32%
With Kids | 44%
Median HHI | $58,715
Total Men | 4,596,000
Male | 82%
Men 18-24 | 10%
Men 25-34 | 15%
Men 35-44 | 18%
Men 45-54 | 19%
Men 55-64 | 13%
Men 65+ | 9%
Source: MRI Doublebase 2009, Subscriber Study 2009
# CIRCULATION
2010 Rate Base | 750,000
Paid | 100%
% Subscription copies | 96%
% Newsstand copies | 4%
County Coverage:
A | 19%
B | 28%
C | 21%
D | 32%
Source: ABC, June 2009

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