| Field & Stream and Outdoor Life are the #1 and #2 most recognized brands in the Outdoors Outdoor Life and Field & Stream reach 1 in every 8 men in the U.S. Today's hunters and anglers represent nearly one-third of the nation's potential voters. Today's sportsmen pour $76 billion into the economy annually. Today's sportsmen could fill every NASCAR track 13 times over. Source: 2009 MRI Doublebase. 2007 Congressional Sportsmen Study, Taylor Nelson Sofres |

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