Field & Stream and Outdoor Life are the #1 and #2 most recognized brands in the Outdoors

Outdoor Life and Field & Stream reach 1 in every 8 men in the U.S.

• Today's hunters and anglers represent nearly one-third of the nation's potential voters.
• Today's sportsmen pour $76 billion into the economy annually.
• Today's sportsmen could fill every NASCAR track 13 times over.

Source: 2009 MRI Doublebase. 2007 Congressional Sportsmen Study, Taylor Nelson Sofres