READERSHIP

Mean Time Spent with Magazine: 96 minutes
Read 3 out of 4 Issues: 96%

Source: Subscriber Study 2009

ACTIVE, ENGAGED AND INFLUENTIAL READERS

Our Readers Spent an Average of 36 days Annually Engaged in Their Sports:

15 Days Fishing (freshwater) in the Past 12 Months
21 Days Hunting in the Past 12 Months

66% have given advice to an average of 3.2 people on fishing (freshwater) equipment.
86% have given advice to an average of 4.5 people on hunting equipment.
They spent $431M on hunting and fishing equipment in the past 12 months.

Sources: MRI Doublebase 2009; Subscriber Study 2009



	READERSHIP Mean Time Spent with Magazine: 96 minutes Read 3 out of 4 Issues: 96% Source: Subscriber Study 2009 ACTIVE, ENGAGED AND INFLUENTIAL READERS Our Readers Spent an Average of 36 days Annually Engaged in Their Sports: 15 Days Fishing (freshwater) in the Past 12 Months 21 Days Hunting in the Past 12 Months 66% have given advice to an average of 3.2 people on fishing (freshwater) equipment. 86% have given advice to an average of 4.5 people on hunting equipment. They spent $431M on hunting and fishing equipment in the past 12 months. Sources: MRI Doublebase 2009; Subscriber Study 2009