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Field & Stream Online Creative Unit Specifications
Ad Type | Creative size: | Maximum file size/loops:
Leaderboard | 728 X 90 | 30k max (standard) 30k max (Flash) 15 seconds animation max
Wide Skyscraper | 160 X 600 pixels | 30k max (standard) 30k max (Flash) 15 seconds animation max
Billboard | 300 X 250 pixels | 30k max (standard) 30k max (Flash) 15 seconds animation max
Pop-Up Windows | 300 X 250 pixels | 30k max (standard) 30k max (Flash) 15 seconds animation max
Button | 120 X 90 pixels | 15k max (standard) No rich media accepted.
Introductory Unit | 640 X 480 pixels | 50k max Flash of Animated Gif only. No expanding rich media

Field & Stream Online Newsletter Banner Sponsorship
Creative Size: | Max File Size/Loop:
728 X 90 pixels | 30k max, Jpeg or Gif Only 15 seconds animation max
300 X 250 pixels | 30k max, Jpeg or Gif Only 15 seconds animation max
Newsletters are sent out weekly to a database of 125,000 opt in subscribers. Newsletter ads cannot be third party served. Only clickthru and image redirects accepted.No 1x1 tracking pixels accepted.

Field & Stream Online Newsletter Text Sponsorship
Text Size: | 35 words plus advertiser click thru url.
Newsletters are sent out weekly to a database of 125,000 opt in subscribers.

Dedicated e-mails
Approximate Creative Size: | Maximum file size: | Maximum file size/loops:
600x800 pixels | 50k | See the following document for complete dedicated email specs.
Existing Suppression File from any previous dedicated e-mails. This file will be scrubbed against our database of names to ensure we do not send the e-mail to those who previously opted not to receive e-mails. Creative cannot be rich media nor third party served.

General Advertising Guidelines

- 24/7 Real Media is used to serve all Bonnier Corp advertisements.
- All ad units must launch a new browser window when clicked on.
- Prior to submission, creatives should be tested for stability across all browser platforms.
- Please adhere to the File Size Specs when submitting creative.
- All creative is subject to approval by both the website and the Ad Production group.
- No Cascading Style Sheets (CSS).
- Clickthru and Alt Text: URL's must be submitted with all creative. Alt text is optional, and cannot exceed 30 characters.
- Accepted File Formats: HTML, JavaScript, Macromedia Flash, Java, DHTML, GIF, JPG

Rich Media Guidelines

- Rich Media ads must adhere to File Size Specs for pageloading. Creative can expand to a maximum of 100K subsequent to the initial page load.
- Default creative (in GIF/JPEG format) must be submitted with all rich media files.
- Do not use HTML, BODY, and HEAD tags within the code.
- Images should be hosted locally whenever possible.
- Nested tables are not recommended.
- FORM tags should appear outside of TABLE tags.
- Any interactivity, including expandable banners and streaming audio/video, should be user-initiated, with clearly recognizable on/off button.
- Flash Ads
  - Flash files served via 24/7 Real Media must be coded properly for proper click and impression tracking
  - All Flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept Flash
  - A click through URL must be supplied
  - We accept flash version 6-10
  - Please follow click-through coding instructions: Flash Coding Instructions

Third-Party Rich Media Guidelines

- Pre-approved technologies/third-party servers: Eyeblaster, Unicast, Pointroll, EyeReturn, Eyewonder.
- Other Third Party Rich Media technologies are accepted on a case by case basis.
- Rich media should be served by Java-Script third party tags instead of iFrames.
- Ad production cannot guarantee that click through data will be tracked for all of the Rich media technologies that are third-party served.
- All third-party tags should be submitted with clear instructions regarding the implementation of click-tracking redirects and cache busting information.
- Max intitial load file size should not exceed 30k.
- Additional polite download should not exceed 80k.
- Frame rate per second should not exceed 18fps.
- Animation length should not exceed 15 seconds.

Expanding Ads
Initial Dimension | Expandable Dimension Max
728x90 | 728x270
300x250 | 550x250
160x600 | 480x600
Mouse Over / Mouse Off
Ad should expand upon mouse over or click on expand button Ad should retract upon mouse off or click a closed button If the ad expands with user click, the panel still must retract when mouse is removed Any sound should be user initiated by click, not mouse over

Approved Third Party Ad Servers

- Atlas DMT
- Bluestreak
- Doubleclick
- Mediaplex
- Interpolis

Delivery Instructions
E-mail creative and urls to:
Contact: Linda Gomez
linda.gomez@bonniercorp.com

For complete online advertising rate information, click here.

Field & Stream Online complies with IAB Creative Unit Sizes. We reserve the right to reject any advertising materials we deem offensive or inappropriate.