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### 2007 SELECT EDITIONS

In-depth coverage presented as a magazine—within—a—magazine bound into the pages of OUTDOOR LIFE.

For a printable version of our select edition calendar please click the pdf link below:

Select Edition Calendar

Please click on the links below for a pdf file which provides in-depth information about the select editions.

SELECT EDITION | CIRC | ISSUES
Hunter's Bonus Avid hunters and top hunting states Close Dates August: 5/25/2007 September: 6/25/2007 October: 7/25/2007 November: 8/28/2007 | 600,000 | August September October November
Fishing Bonus Avid fishermen and top fishing states Close Dates February: 11/24/2006 March: 12/26/2006 April: 1/25/2007 May: 2/22/2007 | 600,000 | February March April May
Turkey Bonus Top states for harvesting wild turkeys as well as by turkey population Close Dates March: 12/26/2006 April: 1/25/2007 | 300,000 | March April
Waterfowl Bonus Top states for water fowl licenses and for readership of waterfowl magazines Close Dates September: 6/25/2007 October: 7/25/2007 | 300,000 | September October
Bowhunting Bonus Top states for bowhunting licenses and for readership of bowhunting magazines Close Dates June/July: 3/26/2007 August: 5/25/07 September: 6/25/07 | 200,000 | June/July August September
The Sporting Life Targeting households with income over $100,000 Close Dates April: 1/25/2007 June/July: 3/26/2007 October: 7/25/2007 December 2007/January 2008: 9/24/2007 | 100,000 | April June/July October December 2007/January 2008

### 2007 SELECT EDITION RATES

HUNTER'S BONUS CIRCULATION: 600,000
| FULL PAGE | 2/3 PAGE | 1/2 PAGE | 1/3 PAGE
4/Color | $42,200 | $35,100 | $26,400 | $19,500
2/Color | $36,600 | $30,600 | $22,900 | $17,000
Black & White | $33,800 | $28,200 | $21,300 | $15,700
Circulation from a mix of top hunting states: TX, PA, MI, NY, WI, MN, OH, MO, GA, AL, AR, LA, TN, VA, NC, IN, KY, CA, IL, MS, OK, OR, WV, SC, WA, IA, FL, KS, UT, MT, CO, ID
FISHING BONUS CIRCULATION: 600,000
| FULL PAGE | 2/3 PAGE | 1/2 PAGE | 1/3 PAGE
4/Color | $42,200 | $35,100 | $26,400 | $19,500
2/Color | $36,600 | $30,600 | $22,900 | $17,000
Black & White | $33,800 | $28,200 | $21,300 | $15,700
Circulation from a mix of top fishing states: CA, TX, FL, MN, NY, OH, IL, PA, MI, GA, MO, WI, NC, WA, IN, VA, LA, TN, OK, AL, KY, SC, CO, AR, NJ, OR, IA, MD, MS, MA
TURKEY BONUS CIRCULATION: 300,000
| FULL PAGE | 2/3 PAGE | 1/2 PAGE | 1/3 PAGE
4/Color | $21,200 | $17,600 | $13,300 | $9,900
2/Color | $18,400 | $15,400 | $11,600 | $8,600
Black & White | $17,000 | $14,200 | $10,700 | $7,900
Circulation from a mix of top states for turkey: MO, PA, AL, MS, WI, TN, GA, NY, OH, KY, IA, VA, AR
WATERFOWL BONUS CIRCULATION: 300,000
| FULL PAGE | 2/3 PAGE | 1/2 PAGE | 1/3 PAGE
4/Color | $21,200 | $17,600 | $13,300 | $9,900
2/Color | $18,400 | $15,400 | $11,600 | $8,600
Black & White | $17,000 | $14,200 | $10,700 | $7,900
Circulation from a mix of top states for waterfowl: SD, ND, WI, MN, AR, AK, LA, IA, NE, WY, DE, MT, ID, KS, MS, MO, SC, MI, VT, CO, IL, OR, TX
BOWHUNTING BONUS CIRCULATION: 200,000
| FULL PAGE | 2/3 PAGE | 1/2 PAGE | 1/3 PAGE
4/Color | $14,200 | $11,900 | $8,900 | $6,600
2/Color | $12,400 | $10,400 | $7,900 | $5,800
Black & White | $11,400 | $9,600 | $7,300 | $5,400
Circulation from a mix of top states for bowhunting: MI, OH, PA, WI, NY, WV, IN, IL
THE SPORTING LIFE CIRCULATION: 100,000
| FULL PAGE | 2/3 PAGE | 1/2 PAGE | 1/3 PAGE
4/Color | $13,100 | $10,900 | $8,200 | $6,100
2/Color | $11,500 | $9,600 | $7,300 | $5,400
Black & White | $10,400 | $8,800 | $6,600 | $5,000
Targeted to households with HHI $100k+ nationwide
All rates gross Rates subject to change Bleed: available on all ROB units one-third page or larger; add 10% to the gross rate.