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### Outdoorlife.com Creative Specifications

Outdoor Life Online Creative Unit Specifications
Ad Type | Creative size: | Maximum file size/loops:
Leaderboard | 728 X 90 | 20k max (standard) 30k max (Flash) 15 seconds animation max
Wide Skyscraper | 160 X 600 pixels | 20k max (standard) 30k max (Flash) 15 seconds animation max
Billboard | 300 X 250 pixels | 20k max (standard) 30k max (Flash) 15 seconds animation max
Pop-Up Windows | 300 X 250 pixels | 20k max (standard) 30k max (Flash) 15 seconds animation max
Button | 125 X 125 pixels | 15k max (standard) No rich media accepted.
Introductory Unit | 640 X 480 pixels | 50k max Further Instructions: http://www.timeinc.net/sponsors3/adspecs/intro_ads.html

Outdoor Life Online Newsletter Banner Sponsorship
Creative Size: | Max File Size/Loop:
728 X 90 pixels | 20k max No looping or animation restrictions
300 X 250 pixels | 20k max No looping or animation restrictions
Newsletters are sent out weekly to a database of 50,000 opt in subscribers.

Outdoro Life Online Newsletter Text Sponsorship
Text Size: | 35 words plus advertiser click thru url.
Newsletters are sent out weekly to a database of 50,000 opt in subscribers.

Dedicated e-mails
Approximate Creative Size: | Maximum file size: | Maximum file size/loops:
600x800 pixels | 50k | GIF, JPG or HTML (preferred) Click through URL(s) Subject Line Preview window wording Link to company privacy policy
Existing Suppression File from any previous dedicated e-mails. This file will be scrubbed against our database of names to ensure we do not send the e-mail to those who previously opted not to receive e-mails. Creative cannot be rich media nor third party served.

General Advertising Guidelines

- Prior to submission, creatives should be tested for stability across all browser platforms.
- Please adhere to the File Size Specs when submitting creative.
- All creative is subject to approval by both the website and the Ad Production group.
- No Cascading Style Sheets (CSS).
- Clickthru and Alt Text: URL's must be submitted with all creative. Alt text is optional, and cannot exceed 30 characters.
- Accepted File Formats: HTML, JavaScript, Macromedia Flash, Java, DHTML, GIF, JPG
- Complete Ad Size Specs can be found at: http://www.aolmedianetworks.com/index.php?id=1689

Rich Media Guidelines

- Rich Media ads must adhere to File Size Specs for pageloading. Creative can expand to a maximum of 100K subsequent to the initial page load.
- Default creative (in GIF/JPEG format) must be submitted with all rich media files.
- Do not use HTML, BODY, and HEAD tags within the code.
- Images should be hosted locally whenever possible.
- Nested tables are not recommended.
- FORM tags should appear outside of TABLE tags.
- Any interactivity, including expandable banners and streaming audio/video, should be user-initiated, unless otherwise approved by the website.
- Flash Ads - Please follow click-through coding instructions for the appropriate adserver: Flash Coding Instructions
- Complete rich media specifications can be found here

Third-Party Rich Media Guidelines

- Pre-approved technologies/third-party servers: Eyeblaster, Unicast, CommFlash, BlueStreak, Enliven, Dynamic Logic, Viewpoint, Dart/DoubleClickRich Media, Mediaplex.
- Other Third Party Rich Media technologies are accepted on a case by case basis.
- With some exceptions, Rich Media will be served by IFRAME tags. Creative submitted should be compatible for this ad tag format.
- Unless otherwise specified, the impression goals for Eyeblaster and Unicast are scheduled at a ratio of 3-to-1, impression to plays.
- Ad production cannot guarantee that click through data will be tracked for all of the Rich media technologies that are third-party served.
- All third-party tags should be submitted with clear instructions regarding the implementation of click-tracking redirects and cache busting information.

Approved Rich Media Formats

- HTML
- FLASH
- Bluestreak
- Enliven
- EyeBlaster
- Eye Wonder
- Unicast
- Viewpoint

Approved Third Party Ad Servers

- Atlas DMT
- Bluestreak
- Doubleclick
- Mediaplex
- PGI
- Pointdexter
- X10

Approved Rich Media Third Party Servers

- Atlas DMT
- Bluestreak
- Doubleclick

Delivery Instructions
E-mail creative and urls to:
Contact: Linda Gomez
linda.gomez@time4.com

For complete online advertising rate information, click here.

Outdoor Life Online complies with IAB Creative Unit Sizes. We reserve the right to reject any advertising materials we deem offensive or inappropriate.